Search Engine Optimization has been a technology buzz phrase for quite some time. And, because of its simplicity, it has become a snakeoil service. In this article, I want to bring up the questions: what is it? how can it benefit your company? and what is the most effective way to go about it? and how can you do it in 15 minutes a day?

Search Engine Optimization: What is it?

Search Engine Optimization is the process of increasing the number of visitors to your website by improving how easy it is for people to find you when they look for you in a search engine.

Search Engine Optimization: How can it benefit your company?

Search engines are a very common way for people to find your business online. By increasing your web presence in search engines you can directly increase the number of people who visit your site. By increasing the number of people who visit your website, you can increase the number of people interested in your company.

Search Engine Optimization: What is the most effective way to go about it?

Before I explain how to do SEO, it is important to understand how search engines work. In a simplistic way, search engines are popularity engines. They measure how popular web pages are and give them what is called a pagerank. When people use search engines to look for a website, the search engine returns results based on the website pageranks.

Pagerank is determined by how many other websites link to your website. The more links you receive, the higher your pagerank will be. You can help your website rank higher than other websites by linking to your website from other websites (and coincidentally not linking back to theirs). This can be done organically (letting real people do it without being asked) or by doing it manually.

To manually improve your pagerank, you have to have relevant content to link to. Then you go on other websites and add links to your website. As search engines notice that this is happening, they increase your pagerank.

How to do search engine optimization in 15 Minutes a day?

Once you understand that you need links from other websites to your website, you are ready to start a linking strategy that only takes 15 minutes a day. Here are the step by step instructions on how to link to your site from other sites:

  1. Prepare a short bio about your company
  2. Prepare an article about a topic you find relevant
  3. Find an online directory that will allow you to post your bio and link
  4. Register on the site and post your details and link

If you combine this strategy with some of the tips from our other lessons, you will find yourself with an effective SEO implementation that drives traffic to your site. It might seem simplistic, but it works.